A Clever New Social Scam
Doing what we do here at Tech Guys, we sometimes find ourselves at odds with various nefarious ne’er-do-wells whom we serve up a great steaming pile of justice with a side of poppin’ fresh side of expletives. Security is always a top priority with us, so this can serve as a warning in general to the assumptions Read More »
Google Website Optimizer: A Eulogy…
If you’re a user of Google’s excellent Website Optimizer (GWSO) tool, chances are you’ve already received a message notifying you that as of August 1st, our beloved GWSO shall be no more. This particular Tech Guy is taking it rather hard. That’s right, GWSO is being retired and…changed. Some might say upgraded. Time will tell. Read More »
Why You ALWAYS Test Your Marketing Emails
Email marketing gives you an incredible opportunity to follow up with your prospects and customers to make them more offers (which in turn leads to more money). On your opt-in pages, you have the option of whether or not you want to ask for a prospect’s first name so you can personalize the emails. Opening Read More »
Writing Headlines
One of the most critical elements of successful copywriting is the headline. In fact, despite the fact that it’s only a few words, it can have the biggest impact on the success (or failure) of your marketing efforts. There’s two ways to write headlines. The first is to brew a pot of coffee and sit Read More »
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