Posts Categorized: Marketing

Cross Channel Marketing – Clearing the Fog…

Cross Channel Marketing When it comes to marketing, the point is always to acquire and retain a customer. That’s what Peter Drucker taught us, and that’s what I believe. Back 15 years ago when I first played on Prodigy, a single email was all it took to pique my interest about a specific product or Read More »

What is a Chief Marketing Technologist? And…do you need one?

What is a Chief Marketing Technologist? The position of CMT is a new executive level position that has been tossed around the blogosphere for a number of years. Many big companies have yet to fully understand the value of the position, primarily due to the lack of understanding exponentially changing information technologies- of which marketing Read More »

Google Analytics: The Dreaded "(not provided)" and How To Get Around the New Changes

Look at the graph above. See that orange line that starts somewhere near 5-10% of the total traffic and grows to almost 100% as of today? If you’re a marketer, this is a VERY important thing to take note of. Google has openly come out to say that they are obfuscating and encrypting data coming Read More »

Marketing Maps: Your guide to creating and executing a successful marketing campaign

Maps are a beautiful thing. Literally. People collect maps. Libraries brag about how many maps they have. Maps illustrate where we’ve been; where we’re going—and sometimes—where treasure is buried! It’s the buried treasure part we want to focus on today. What is a Marketing Map? Most business have no idea how potential customers use their Read More »

Graph Search — Ensuring Your Business Is Setup For Social Media Success

Facebook’s Graph Search has been rolled out to most users by now, and if you don’t know what that means and you own a Business Page, you probably need to take a second look at your settings to make sure you’re up to date and ready to take advantage of these exciting new features. What Read More »

Facebook's News Feed Changes — What You Need to Know

Story Bump gives you a second chance to be interesting. Why is that important? Read below.   Facebook has generally adhered to a chronological listing of your friends and pages – there was always some amount of shifting, but with Story Bump, they take their algorithm a bit further.   While you may make a Read More »

A World Without Cookies? It’s coming sooner than you think…

Ah, cookies – you either know them as a delicious treat often sprinkled with chocolate, or your livelihood just might depend on them, even if you’re not Tollhouse or those Keebler Elf dudes. It’s recently been announced that Firefox will be shipping its products with a default setting of “3rd party cookies off” – essentially bringing Read More »

Kicking For Science! — The Path to Crowdfunding Success…

About a year ago we started working on a unique challenge: how can we help Planetary Resources crowdfund a million dollars to build and launch a publicly-controlled, orbiting space telescope?

New Facebook Exchange Features – How to Target People who BUY Products with Test Case

On April 10th, Facebook Studio’s news feed – Partner Categories – made a quiet announcement. Unless you’ve been waiting since the first whispers began

Social Media + Holiday Shopping = One Really Happy Client!

We work with a variety of clients at Tech Guys, and we always love when they want us to share a success story. As any good marketer knows (and sometimes dreads) a holiday sale can bring in great business. But after the midst of reports from the big names about social’s seemingly poor performance over Read More »