Are they setup correctly? Do you have upsells and downsells, remarketing and qualifying language throughout? Are you testing its effectiveness and throwing out the bad performing variations?
I’ll be honest: sales funnels are tricky. In order to be effective, we first need to get our heads completely around who the ideal customer is and what their pains and frustrations are in life. What their common experiences are and how those relate the the product or service being sold. Once we can compassionately empathize with the prospect, we can work out a funnel that provides them with the best experience, provide them with the most high quality value possible, all the while exchanging that experience and value for a maximum profitability.
Direct to sale is dying, and if there’s no follow-up with the prospect, their visit is as good as worthless in the old model.
Thankfully, there are a host of new technologies that make qualifying a prospect, delivering value early on, and asking for the sale exponentially easier.
Do you know the metrics that drive your business? Successful depends on understanding exactly what metrics drive the results you want. Enter your name and email below to download this free whitepaper on creating a successful sales funnel by using the "EARR Loop."
Have you thought about driving traffic to your product sales page using Google AdWords or Facebook ads? Perhaps you have an email list you’ve been blasting, but you’re finding the EPC is lower than you want. You could be like one of our recent customers who could sell his digital product for less than half what he thought it was worth, and not be able to break that ceiling. Maybe you’re thinking of using a webinar to sell your products, but you don’t which technology to choose or how to effectively setup the replay...
If that sounds like you, then I have some helpful news...
We’re Tech Guys Who Get Marketing. Sure, our name says what we do, but our past customers say it best. Here’s what Pam Hendrickson, the creator of the wildly successful information marketing product development info product “Make, Market, Launch IT” had to say about our work:
Pam Hendrickson
"You can argue that you pay a premium for Tech Guys, but you get it done in half the time, and it won't break. We've used Tech Guys for our biggest and most important product launches and they always deliver. We've had experience hiring tech teams that were cheaper, but ultimately their performance hurt us when we launched. With Tech Guys, there's layers of redundancy, and we can count on them every time... and they're a blast to work with!"
Pam came to us when she and her business partner Mike Koenigs wanted to launch their information product. We helped them map out their sales funnel, including upsells and remarketing. Through some of the latest technology, we were able to push them over the 7-figure mark two years in a row with the Make Market Launch IT program.
Watch this video and see what Chris Haddad, a top-tier copywriter and marketer, had to say about bringing our team in for one of his biggest launches. Notice that he’s a marketer, but the traffic generation, sales funnel creation and back-end servicing is what he needed to outsource:
— Chris Haddad - Copywriter and marketer
Yes. Sales funnels can be complex!
Sometimes sales funnels have need to be complex. Choosing the best off-the-shelf software to pull together for a straight-forward sales funnel takes time and understanding of the business goals and logic pre- and post-launch. Some software is better suited for specific use cases or business scenarios, and we have the experience to know what to choose.
If you’re looking for a sales funnel that will measurably convert your prospects into paying customers efficiently, and you have a budget greater than $10,000, we would love to chat with you. The first conversation we’ll have will be around your goal for the launch, especially your goals in business two years out. Once we’re clear on your intended trajectory, we can start mapping out the ideal sales funnel that will work best with your current technology, and with current trends.
Like Pam Hendrickson said above, we get it done fast and right, but we’re not the cheapest guys in the room. If you need enterprise level tech and marketing support to build out a sales funnel, email our team at sales@techguys.co. (yes, it’s a dot-co email, not dot-com). You can also give us a call at (888) 372-8823. We’re in the office Monday through Friday, 9:00am to 5:00pm Eastern.
Here’s a video of Robert Hirsch, CEO of The Elevation Group. We helped Robert and his The Elevation Group’s founder Mike Dillard launch their membership site through a complex affiliate competition. We build a majority of the assets to deliver the content, QA’d all the emails that were sent, and supported requests on live events. When they found themselves short staffed for their biggest launch, they pulled our team in to help them. See what Robert says about us here:
— Robert Hirsch - CEO of The Elevation Group