Four Step Conversion Process

By — Category: Customer Conversion, Marketing

When it comes to creating a message that converts, it’s best to start simple, then expand as needed. Trying to jam 12 different things into a squeeze page will make it unreadable, so get the basics up first, then work outward from there.

Here’s a simple 4 step process to crafting a message that leads your visitors to take action.

1. Here’s who I am.

In a world of constant social engagement and transparency, you simply can’t be anonymous and hope to get through.

Introduce yourself and your story, but remember to keep it specific to how it helps THEM. When your story starts where they find themselves now and leads them to where they want to be, people are a lot

2. Here’s What I’ve Got

All sales boils down to an exchange of value. Whether you’re offering a free report in exchange for their email, or a product in exchange for good old fashioned cash, it’s a simple trade.

Let them know not only what you’re offering, and make sure you tie every aspect of your offer into the next point:

3. Here’s what it’ll do for you

People don’t buy products, they buy the benefits that those products offer. In most cases it’s the end result that comes from using the product.

Nobody wants a bottle of pills, they want the energy and fat loss that come with it.

Who’s going to buy 47 videos and 12 PDF’s… they’re after the videos that they’ll be able to make using the information contained within.

Make sure you’re not just listing features, but tying each of those to a very clear benefit that your offer will deliver.

4. Here’s what to do now

Once you’ve given them the details of what they’re getting and how that’s going to improve their situation, it’s time to make your call to action.

Whether you’re telling them to opt-in with their email or enter in their credit card details, make sure your call to action is clear and leaves no room for interpretation.

You also want to instill a sense of urgency so that they take the action you want NOW, rather than putting it off (and most likely never coming back) You can build up urgency either with limited availability, or by reminding them of the problem they face, and will continue to face unless they DO SOMETHING about it.

Now that’s the K.I.S.S. method of creating marketing copy, and there’s more that goes into making the best marketing method possible, but this gets you a concise message, fast.