154 people x 2 emails = $504,000.00 in sales. That’s the formula I want to talk about today – how we at Tech Guys generated over a half of a million dollars in sales with two stupid-simple emails for one of our clients… Before I get into the mechanics of the emails I sent, let’s Read More »
If you use the Salesforce native Web-to-Lead form for capturing prospects questions, inquiries, or stories, you might have found that your incoming leads are 99% spam. We use the Web-to-Lead form on our site to start the marketing automation process, and a year ago, it was more of a headache than a solution. Internally, we Read More »
Look at the graph above. See that orange line that starts somewhere near 5-10% of the total traffic and grows to almost 100% as of today? If you’re a marketer, this is a VERY important thing to take note of. Google has openly come out to say that they are obfuscating and encrypting data coming Read More »
In part 1 of this article, “4 Ways To Use AutoResponders To Create Customer Loyalty And Boost Profits“, I showed you 4 easy ways to turn your customers into raving fans while building product loyalty and boosting profits. In this article, you’ll learn 4 more powerful ways to put your sales and marketing on auto-pilot. Read More »
If you’re a user of Google’s excellent Website Optimizer (GWSO) tool, chances are you’ve already received a message notifying you that as of August 1st, our beloved GWSO shall be no more. This particular Tech Guy is taking it rather hard. That’s right, GWSO is being retired and…changed. Some might say upgraded. Time will tell. Read More »
Email marketing gives you an incredible opportunity to follow up with your prospects and customers to make them more offers (which in turn leads to more money). On your opt-in pages, you have the option of whether or not you want to ask for a prospect’s first name so you can personalize the emails. Opening Read More »
When putting up a website, start with the minimum and build up, rather than trying to add in dozens of different things. Here’s a simple “Tech Guys Blueprint” for getting your technology started right. First, you need a domain and hosting. You can get a domain for about $12 a year, and hosting for another Read More »
An avatar is an idealized representation of your perfect prospect.