Tech Power-Ups #2: Measuring Your Impact with Goals, OKRs and KPIs

Welcome to Episode Two of tech power ups, the elevator pitch for today’s installment can be if you can’t measure it, you can’t improve it. Now, that’s a simple statement. But there’s actually a lot packed in there. You have to know: Where you want to go. What you want to measure to get there. Read More »

Tech Power-Ups #1: Understanding Your Customers

Welcome, everyone to the first episode of Tech Power-Ups. Tech Power-Ups is a *micro* podcast about marketing and technology designed to help you make smarter decisions. Podcast Transcript Today’s topic is customer avatars. That’s just a fancy name for your ideal customers. Knowing who your ideal customers are informs every step of your marketing and Read More »

Sales Forecasting Secrets

Here’s what to tell your salespeople when they want “the good leads”…

If you’ve got a sales team or a salesperson, you’ve probably heard them complain that they need better leads. That they want more leads. Here’s the harsh reality: Any lackluster salesperson can close a highly qualified, hot lead. But a really good salesperson? They can nurture the relationship of a cold prospect and convert them Read More »