Posts Categorized: Podcast

Tech Power-Ups #2: Measuring Your Impact with Goals, OKRs and KPIs

Welcome to Episode Two of tech power ups, the elevator pitch for today’s installment can be if you can’t measure it, you can’t improve it. Now, that’s a simple statement. But there’s actually a lot packed in there. You have to know: Where you want to go. What you want to measure to get there. Read More »

Tech Power-Ups #1: Understanding Your Customers

Welcome, everyone to the first episode of Tech Power-Ups. Tech Power-Ups is a *micro* podcast about marketing and technology designed to help you make smarter decisions. Podcast Transcript Today’s topic is customer avatars. That’s just a fancy name for your ideal customers. Knowing who your ideal customers are informs every step of your marketing and Read More »

Tech Guys Podcast EP 103

With this months podcast, Mike and Tom kick off a mini-series surrounding privacy in the new age. This is episode one: Exposing Your Exposure Are data companies always watching? How much can they see? And can you shut the blinds to prevent them from peeping in on your data? Or is privacy, as we know Read More »

Tech Guys Podcast EP 102

Another 10 min podcast has hit the airwaves! This go around, listen to our CEO, Mike and Lead Designer for Conversions, Tom attempt to answer the question of: Will Augmented Reality impact marketing reality? The conclusion: AR actually stands for Antiproductive Reality. Robot Transcription – Intro: This is Tech Guys Who Get Marketing a podcast, Read More »

Tech Guys Podcast EP 101

Listen to our CEO, Mike and Lead Designer for Conversions, Tom attempt to answer the question of: Was Trump on brand with bringing burgers into the White House? Although polarizing, we’ve concluded yes (whether you love him or hate him). Let us know your thoughts and reactions to our rant!