In the last video, we covered the conversations you need to have with the people in your market to drive traffic to your website, build your list, deliver valuable content, and make the sale. Today’s video covers 3 more conversations that can generate additional revenue and establish yourself as a trusted authority in your marketplace.
Posts By: Dan Sias
7 Essential Conversations
Marketing isn’t rocket science. All you really need to do is have a series of conversations with your ideal prospect. Video has made this easier than ever before. Each conversation walks your prospect through your marketing funnel, turning strangers into visitors, subscribers, and repeat customers.
Marketing Scumbaggery
As a marketer, your job is to compel people to take action, whether that is driving people to visit your webpage, opting-in for your list, or buying your products, you are always focused on action as the end goal of every part of your message. To make that happen, you have several tools of persuasion Read More »
Domo Arigato Mr. Roboto
In a world of ATM’s, online bill pay, and self check-out lines we are becoming further removed from the companies that we do business with. Don’t get me wrong, I don’t reminisce about waiting in bank lines as a child or go spend an afternoon down at the DMV just to see how things are going… Read More »
I'll never forget that day…
Story is mankind’s oldest collective form of communication, and is at the core of several multi-billion dollar industries So let’s take a quick look at how to use the power of story to your greatest advantage, and establish yourself as a dominant force in your marketplace. But be forewarned… this isn’t a story for little Read More »
Market Espionage and Sales Video Momentum
How does a 37% increase in conversion for your sales video sound? Here’s an Optimizer experiment we ran recently, and you can see the new page was the runaway winner. It wasn’t even close. These were two pages with the exact same dude, saying the exact same things in a sales video for the exact Read More »
John Reese's Outsource Force Test- Part 1
In this video we are going to put John Reese to the test. We are combining two of his products, Outsource Force and Turnkey Affiliate Marketing to test if John’s pre-launch information for Outsource Force will help us find employees online for $2.00/hr. Check out the simple ODesk Job Description Here
Split Testing with Google Optimizer
Small changes to your action pages can make a huge difference in conversion rates. It’s important to continuously test your pages to be sure that they are working as efficiently as possible. In the following video, we are going to walk you through how to set up a split test using Google Optimizer. This process Read More »
How To Setup Goals in Google Analytics
In this video we are going to being using Google Analytics to set up a goal. This is going to help us track conversions for visitors who take certain actions on your site. Google Analytics goals setup is just one more way you can test your sales pages and really understand what works and doesn’t Read More »
How Not To Run An A/B Test
Just because Google Optimizer tells you that your new version has a high percentage chance to beat the original doesn’t necessarily mean that the new version will convert better. While this sounds completely counter-intuitive, you need to have enough visitors to be sure that you are running enough traffic to each version page to ensure Read More »