Youtube is one of the most popular sites in the world, and is growing at a rate of 60 hours of video every minute of ever day.
That’s one hour of video being uploaded to YouTube every second.
Not only that, but Google shows video results on the first page of their results, making video a great source of targeted traffic.
So here’s a quick 7 step process for creating videos for your own YouTube channel.
1. Introduction and Branding
In the first part of your video, you want to inform your viewers about who you are and where else they can connect with your brand like on Facebook or Twitter.
If you want an eye catching intro, you can head to videohive.net and get a logo sting (you don’t need to know how to use After Effects, that’s what fiverr.com is for:
2. What They Get
Make sure you tell them what’s in it for them – Immediately after your brief intro, you need to explain two things: the first is WHY they should watch (what are you going to show them?) and the second is how long the video is going to last (most people don’t like open-ended commitments, but will gladly spend 3 minutes watching your video).
3. Give Them the Value
This is where you actually deliver the information that you promised in your title. YouTube videos are great places to explain concepts.
So if your video is titled, “What Is An Ethical Bribe?” this is the part where you’d explain all the key elements of offering a valuable free gift in exchange for someone’s email address.
4. Recap with a Conclusion
There’s an old proverb about delivering effective presentations, and this is the part where you, “tell them what you told them.” You may say something like, “Today we learned what Ethical Bribes are and how to offer them.”
5. Offer Advice
Offer some quality advice based on the information you just gave the viewer, and how they can apply it to improve their situation. This could be a recommendation, encouragement, or even a warning; you just need to impart some form of helpful advice.
6. Call to action (CTA)
You didn’t produce this video just because you were bored and had some extra time to kill, did you? Of course not. That’s why you need to memorize this mantra: READ, LEAD, or BUY…
ALL of your videos should have a clear call to action that asks viewers to become a reader, subscribe to your list, or buy something. Make sure you have a link in the description of your video, and you can also add an annotation so they can click on the video player itself.
It’s amazing to see how many YouTube marketers miss out on this step completely!
7. Leave Your Call To Action On Screen
Once you’ve delivered the CTA, leave a little dead time on the last screen of your videofor emphasis, maybe a minute or two. It may just be silence with an arrow pointing down to the link you want people to click.
You don’t want the video to end right away , because Google will take over suggest other videos inside the player — and your link will disappear.
So that’s all that it takes to make a great traffic-getting video that you can post to youtube and other video sharing sites.
Here’s 3 quick tips for optimizing your youtube videos
- Make sure you have a link in the first line of the description, and include the http:// so that the link is actually clickable.
- Make sure your title, description, and video file name all contain the keywords your video is targeting
- Edit your video to include a link back to it, for example: “To share this video with your friends, just send them this link: http://youtu.be/abc123”
Youtube is a great source of traffic, and you’ll want to leverage it to get your brand and your offer out there. Follow these steps to quickly create high value videos that target your preferred keywords.