Can marketers have too much information about their prospects?

Over the past year, privacy concerns have received an abundance of press. Whether it’s Facebook’s not-exactly-foolproof privacy settings showing your personal shenanigans to your future employer, or Google deciding to use your product feedback history to enhance ads to your friends and family, we’ve all heard horror stories about online privacy. The internet has made Read More »

The Dreaded Scope Creep — Trying to Avoid the Inevitable

Business owners pay for it. Project Managers get headaches over it. And developers say “I told you so” when it happens. Scope creep. I define it as pretty much any extra work that is required beyond the original estimates to complete a project. It reaches us all in the software development world, and not in Read More »

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Monthly Archives:: February 2014

Can marketers have too much information about their prospects?

The Dreaded Scope Creep — Trying to Avoid the Inevitable

Learn the Top 7 Marketing Mistakes and the 9 Biggest Technology Blunders You Simply Can't Afford to Make...

Enter your name and email address to receive this important whitepaper outlining the biggest roadblocks to creating successful marketing AND the costly mistakes companies make when building their technology.

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