what is marketing? definition of marketing

How the real definition of “marketing” will make you more successful

It’s the first class of their senior year. I’m standing before the class of thirty-five Marketing majors, each 20 or 21 years old, at Tulane University and I ask a very simple question… Who can tell me the definition of marketing? The room wakes up and mumbles… It’s branding. It’s providing value to customers. It’s Read More »

  
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The Fall of Info Products

The Fall of Info Products

Ten years ago, in 2006, Jeff Walker released his cornerstone offering to the internet marketing community, Product Launch Formula. This killer, foundational training on taking a product to market online, was groundbreaking. Jeff was a first mover, a hell of an author and a visionary on what was to come. Jeff’s Product Launch Formula, or Read More »

  
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The 10 Misses and Musts of Product Marketing

Last year, product development genius Pam Hendrickson invited me to talk about online information product marketing. We chatted through the “10 Misses and Musts of Product Marketing,” where I was able to relive some of the war stories of past product launches. If you’ve ever been a part of a product launch, you know the Read More »

  
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$504k from 2 emails; here's how to win at email marketing

$504k from 154 person list (how-to)

154 people x 2 emails = $504,000.00 in sales. That’s the formula I want to talk about today – how we at Tech Guys generated over a half of a million dollars in sales with two stupid-simple emails for one of our clients… Before I get into the mechanics of the emails I sent, let’s Read More »

  
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The Ethical Bribe: Are you losing sales by not capturing your prospect’s data?

If I were to ask you to peg a value to giving out your personal email address to a stranger, you might say you’d need a stack of ten greenbacks to give it out. Then again, you might freely give out your “burner” email address, where you have a collection of spam and non-important emails. Read More »

  
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More or less? What should you pay for tech and marketing services?

Why is it that you can talk to 10 competing companies, explain your needs, and receive 10 totally different price quotes? Are you being taken advantage of or is there really something to be said about these varying prices? As an Account Executive here at Tech Guys Who Get Marketing, it’s something I deal with Read More »

  
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Men’s Life and Health’s Misleading Affiliate Garbage — Selling Elite Test 360 and Ripped Muscle X

The intention of this blog post is to show the scummy tactics that marketers use, and to educate those reading on how to be a more savvy shopper online. In March of 2012, I wrote a similar article regarding a marketer stealing Rachael Ray’s name and photo, and “endorsing” Max Colon Cleanse. Here’s another person Read More »

  
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Can marketers have too much information about their prospects?

Over the past year, privacy concerns have received an abundance of press. Whether it’s Facebook’s not-exactly-foolproof privacy settings showing your personal shenanigans to your future employer, or Google deciding to use your product feedback history to enhance ads to your friends and family, we’ve all heard horror stories about online privacy. The internet has made Read More »

  
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Marketing Analysis: Simple Steps to Help You Compete in Today’s Online Marketplace

The first place to look for ideas might actually be your competitor. There are many tools out there you can use to determine your competition’s marketing strategy. These tools can help you figure out where their traffic is coming from, how they are getting it and how are they engaging their audience. You can even Read More »

  
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Cross Channel Marketing – Clearing the Fog…

Cross Channel Marketing When it comes to marketing, the point is always to acquire and retain a customer. That’s what Peter Drucker taught us, and that’s what I believe. Back 15 years ago when I first played on Prodigy, a single email was all it took to pique my interest about a specific product or Read More »

  
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