In part 1 of this article, “4 Ways To Use AutoResponders To Create Customer Loyalty And Boost Profits“, I showed you 4 easy ways to turn your customers into raving fans while building product loyalty and boosting profits.

In this article, you’ll learn 4 more powerful ways to put your sales and marketing on auto-pilot.

  1. Send Them a “Did you know?” Email

    This email is sent soon after their purchase and let’s them know a cool way to use your product that will save them time, money, or some other benefit. This benefit may, or may not, have been evident in the sales copy or pitch. Either way, take the opportunity to remind them so that they’re reminded of the great decision they made to purchase your product.

    The more they enjoy the product, the more likely they are to tell their friends, and we all know that “word of mouth” viral advertising is very powerful.

  2. Offer Them More Products

    You now have a customer base. Take advantage of this built-in instant traffic that has already raised their hand to saying “yes” to your product or service and tell them about your other products. Just remember not to over do it. People like to buy but they don’t like to be “sold to”.

  3. Take A Survey

    A great way to get to know your customer base is to survey them. Not only does it create an interaction with you and your business, it allows you to understand your target market and what they want and need from you.

    A great starting place is to ask for their feedback about your product or the buying process to help you improve.

  4. Let Them Know About Discounts and Sales

    No one likes to miss out on a good deal. We all brag to our family and friends when we find and take advantage of a good deal. I do it, you do it, everyone does.

    Some common sales triggers for discounts include all major holidays and special occasions like an Anniversary sale (e.g, a celeberation of being in business for 10 years), the boss’s birthday, or any reason to have a sale. Get creative and have fun with it.

There are several reputable email management services that offer autoresponders. Pricing varies from $19.95 to $150 per month depending on your needs.,, and are great places to start your search. Otherwise, a simple search in Google will reveal others.

The sooner you put these 4 strategies to work for you, the sooner you’ll begin to enjoy the boost to your bottom line.

To check out strategies 1 – 4, click here.

If you need help with implementing autoresponders into your business, contact us here at Tech Guys Who Get Marketing.