Tech Power-Ups #2: Measuring Your Impact with Goals, OKRs and KPIs

Posted by & filed under Business Technology, Cross-Channel Marketing, Customer Conversion, Customer Retention, Lead Generation, Marketing, Podcast, Sales Strategy.

Welcome to Episode Two of tech power ups, the elevator pitch for today’s installment can be if you can’t measure it, you can’t improve it. Now, that’s a simple statement. But there’s actually a lot packed in there. You have to know: Where you want to go. What you want to measure to get there. Read More »

Tech Power-Ups #1: Understanding Your Customers

Posted by & filed under Business Technology, Cross-Channel Marketing, Customer Conversion, Customer Retention, Lead Generation, Marketing, Podcast, Sales Strategy.

Welcome, everyone to the first episode of Tech Power-Ups. Tech Power-Ups is a *micro* podcast about marketing and technology designed to help you make smarter decisions. Podcast Transcript Today’s topic is customer avatars. That’s just a fancy name for your ideal customers. Knowing who your ideal customers are informs every step of your marketing and Read More »

One Site to Rule Them All: Embracing Mobile Responsive Website and Application Design

Posted by & filed under Customer Conversion, Design, Mobile, Mobile Responsive, Software Development, Tech Tools, Technology.

There was a time when building a website meant first defining your canvas. What did the latest browser stats tell you about your visitors. Were low resolution monitors being sufficiently crowded out by those wiley, seductive widescreen monitors? In the bad old days, we would make the decision—usually arbitrarily as the web browser stats are Read More »

Can marketers have too much information about their prospects?

Posted by & filed under Marketing, Rant!, Social Media, Technology.

Over the past year, privacy concerns have received an abundance of press. Whether it’s Facebook’s not-exactly-foolproof privacy settings showing your personal shenanigans to your future employer, or Google deciding to use your product feedback history to enhance ads to your friends and family, we’ve all heard horror stories about online privacy. The internet has made Read More »

Marketing Maps: Your guide to creating and executing a successful marketing campaign

Posted by & filed under Marketing.

Maps are a beautiful thing. Literally. People collect maps. Libraries brag about how many maps they have. Maps illustrate where we’ve been; where we’re going—and sometimes—where treasure is buried! It’s the buried treasure part we want to focus on today. What is a Marketing Map? Most business have no idea how potential customers use their Read More »

4 MORE Ways To Use AutoResponders To Create Customer Loyalty And Boost Profits

Posted by & filed under Customer Retention, Lead Generation, Marketing.

In part 1 of this article, “4 Ways To Use AutoResponders To Create Customer Loyalty And Boost Profits“, I showed you 4 easy ways to turn your customers into raving fans while building product loyalty and boosting profits. In this article, you’ll learn 4 more powerful ways to put your sales and marketing on auto-pilot. Read More »