Last year, product development genius Pam Hendrickson invited me to talk about online information product marketing. We chatted through the “10 Misses and Musts of Product Marketing,” where I was able to relive some of the war stories of past product launches.
If you’ve ever been a part of a product launch, you know the stress and the commitment required. Having a qualified Project Manager overseeing the launch is absolutely necessary, as well as a few pots of coffee.
When it comes to distilling complex information into a digestible information product, there is nobody on earth as skilled as Pam.
Step into our recording studio and listen to our conversation.