If your business does any form of sales, this month’s webinar is particularly useful to review. In it, Mike and I talk through sales forecasting, which is how to use Opportunity Tracking effectively. We lay out the ideal Enterprise, SMB and budget tools that can be used to achieve more clarity in sales forecasting. We Read More »
Posts By: Casey Stanton
Deconstructing 6 Years of Apple’s iPhone Announcement Emails
On Wednesday, September 7th, 2016, Apple hosted one of their coveted Keynotes where they filled a room of fangirls and boys in order to launch their latest innovations. I’d be lying if I said I wasn’t excited about it! I’ve been a fan of Apple’s phones since they came out, having crossed over to the Read More »
You’re charging too little. Why charging MORE multiplies impact.
Back in late July, Elon Musk released his “Master Plan, Part Deux” in which he set out a second 10-year goal for the company. If you haven’t read it yet, I encourage you to do so. It’s exciting, engaging and a hell of a statement from one of the most innovative leaders today. https://www.tesla.com/blog/master-plan-part-deux The Read More »
Have a 2-Year Focus in Your Business for Increased Confidence and Likelihood of Being Successful
Last week, I hosted a Marketing and Tech Audit for a very talented doctor. Before the call, I did my homework, researched the doc’s business and his product line. I poked into the reviews his patients left him on a few websites… everything checked out. During the Audit, it’s my job to uncover all that’s Read More »
Add 12-15% more revenue by caring…
Here’s a simple way to grow your business 12-15%, all while caring more for the success and happiness of your customers… If this sounds too good to be true, you’re in for a pleasant surprise. If you’re a guy, you probably have the same relationship with your barber or hairdresser that I do. When you Read More »
Using Storytelling to Increase Sales
All humans find it impossible to look away from a certain type of story — the story of the hero. That’s because we are hard wired for it. In 1949, mythologist Joseph Campbell published a mighty tome entitled “The Hero with A Thousand Faces”, showing that cultures around the world, throughout recorded history, have felt Read More »
Here’s what to tell your salespeople when they want “the good leads”…
If you’ve got a sales team or a salesperson, you’ve probably heard them complain that they need better leads. That they want more leads. Here’s the harsh reality: Any lackluster salesperson can close a highly qualified, hot lead. But a really good salesperson? They can nurture the relationship of a cold prospect and convert them Read More »
Marketing & Tech Insider Webinar: Product Launches, Machine Learning and the Dollar Shave Club
Howdy! On August 2nd, 2016, our CEO Mike Cline and I hosted a webinar on three big topics: Product Launches, Machine Learning and the recent $1B acquisition of the Dollar Shave Club by Unilever. Watch the 55-min webinar below. I’ve also had it transcribed if you’re more of a reader than a watcher. In this Read More »
The Secret to Hiring Millennials
I want to break down the whole notion that Millennials are hard to hire. I’ve heard it dozens of times… things like: Millennials don’t respect authority Millennials don’t understand hard work Millennials are entitled In March, I spoke to a Board of Directors at a large bank who wanted to learn the trick to hiring Read More »
Here’s why you DON’T need a new website…
I was prepping for a talk with a prospect today, and something about their requirements got me thinking. This is what they thought they needed from me: > Rebuild our website > Swap out the current shopping cart with a new tool > Integrate a fancy email autoresponder tool What did this laundry list of Read More »