Google Analytics: The Dreaded "(not provided)" and How To Get Around the New Changes

Look at the graph above. See that orange line that starts somewhere near 5-10% of the total traffic and grows to almost 100% as of today? If you’re a marketer, this is a VERY important thing to take note of. Google has openly come out to say that they are obfuscating and encrypting data coming Read More »

Why Google+ Will Still Be Around

You remember, back in the day, when everyone was all abuzz about Google+? The numbers kept growing higher and higher, people kept threatening to ditch Facebook for the pristine spartan designs and privacy offered by Circles… Then it all kind of lost steam, didn’t it? The way people talk about it now almost seems as Read More »