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Uncategorized Archive
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Writing Headlines
One of the most critical elements of successful copywriting is the headline. In fact, despite the fact that it’s only a few words, it can have the biggest impact on... -
How It’s Made: Video
Video is a critical part of any marketing strategy. The good news is that it’s easier to make high quality videos than ever before, even on a basic computer. In... -
Infusion, Netsuite, Salesforce – The Right Tool For The Job
It seems a lot of IT people get caught up in “being right”. Or at least that’s the outside perception a lot of people have of IT people. If fact... -
Happy Holidays from TechGuys!
2011 has been a wonderful year over in our necks of the woods and that simply wouldn't exist without the extraordinarily high level of people that we work with and work for. It really is the people that make the difference. -
Newest Team Member: Andrew Chinn
Join us in welcoming the new guy! Alias: Andrew Chinn Power Level: over 9000! Title: PHP Ninja / Code Assassin Attributes: Strength : 14 (+2) Dexterity: 15(+2) Consitution: 17 (+3)... -
The People That Make the Place
Blogging in San Luis Obispo deemed “The Happiest City In The US”, I wanted to do a bit of digging on what that actually means. The 2010 Census Bureau, shows... -
Company Culture- What it takes to be great!
Hey friendly reader, it’s Casey, a Project Manager at Tech Guys. I just got back from a 30-day roadtrip from Michigan to Florida to escape the winter freeze and warm... -
How a Dead Advertising Exec Helped Us Beat Our Control- 7-Times Over!
Yes, yes, I realize it’s after Halloween. The zombies are back in the closet, and all of the Officer Naughty’s have hung up their short skirts for the season. But... -
Web Browser Sacred Cows Finally Put Down!
One of the sacred cows of internet marketing is making sure that people can actually view your content. It’s kind of hard to sell your goods if you’re only creating... -
How Not To Run An A/B Test
Just because Google Optimizer tells you that your new version has a high percentage chance to beat the original doesn’t necessarily mean that the new version will convert better. While...
