Posts Categorized: Technology

What is a Chief Marketing Technologist? And…do you need one?

What is a Chief Marketing Technologist? The position of CMT is a new executive level position that has been tossed around the blogosphere for a number of years. Many big companies have yet to fully understand the value of the position, primarily due to the lack of understanding exponentially changing information technologies- of which marketing Read More »

Google Analytics: The Dreaded "(not provided)" and How To Get Around the New Changes

Look at the graph above. See that orange line that starts somewhere near 5-10% of the total traffic and grows to almost 100% as of today? If you’re a marketer, this is a VERY important thing to take note of. Google has openly come out to say that they are obfuscating and encrypting data coming Read More »

New Gmail Tabs — Learn How to Take Back Your Inbox!

Few things are quite as frustrating as when certain big-name companies change their systems and inadvertently destroy your productivity. I mean seriously…every time Facebook rolls out a new timeline design I find it infinitely more difficult to stalk the proper people in the way that I’m most comfortable. Give us a break developers! Enter Google. Read More »

A World Without Cookies? It’s coming sooner than you think…

Ah, cookies – you either know them as a delicious treat often sprinkled with chocolate, or your livelihood just might depend on them, even if you’re not Tollhouse or those Keebler Elf dudes. It’s recently been announced that Firefox will be shipping its products with a default setting of “3rd party cookies off” – essentially bringing Read More »

Kicking For Science! — The Path to Crowdfunding Success…

About a year ago we started working on a unique challenge: how can we help Planetary Resources crowdfund a million dollars to build and launch a publicly-controlled, orbiting space telescope?

Paperless Dream — Using Technology to Make Your Company More Efficient and Greener At the Same Time

One of our clients manages a large customer base with the occasional request for a refund. When a customer requests a refund, an employee fills out a paper form and submits it to their manager, who then either approves the refund, declines the refund, or returns the paper form for more information. If the manager Read More »

How Salesforce Helped Startup Increase Revenue and Avoid Common Data Pitfalls

As businesses grow, they tend to bring on software only as needed, taking care of immediate concerns rather than projected growth and needs.

New Facebook Exchange Features – How to Target People who BUY Products with Test Case

On April 10th, Facebook Studio’s news feed – Partner Categories – made a quiet announcement. Unless you’ve been waiting since the first whispers began

Social Media + Holiday Shopping = One Really Happy Client!

We work with a variety of clients at Tech Guys, and we always love when they want us to share a success story. As any good marketer knows (and sometimes dreads) a holiday sale can bring in great business. But after the midst of reports from the big names about social’s seemingly poor performance over Read More »

Why Google+ Will Still Be Around

You remember, back in the day, when everyone was all abuzz about Google+? The numbers kept growing higher and higher, people kept threatening to ditch Facebook for the pristine spartan designs and privacy offered by Circles… Then it all kind of lost steam, didn’t it? The way people talk about it now almost seems as Read More »