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One Site to Rule Them All: Embracing Mobile Responsive Website and Application Design

There was a time when building a website meant first defining your canvas. What did the latest browser stats tell you about your visitors. Were low resolution monitors being sufficiently crowded out by those wiley, seductive widescreen monitors? In the bad old days, we would make the decision—usually arbitrarily as the web browser stats are Read More »

  
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The Ethical Bribe: Are you losing sales by not capturing your prospect’s data?

If I were to ask you to peg a value to giving out your personal email address to a stranger, you might say you’d need a stack of ten greenbacks to give it out. Then again, you might freely give out your “burner” email address, where you have a collection of spam and non-important emails. Read More »

  
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A World Without Cookies? It’s coming sooner than you think…

Ah, cookies – you either know them as a delicious treat often sprinkled with chocolate, or your livelihood just might depend on them, even if you’re not Tollhouse or those Keebler Elf dudes. It’s recently been announced that Firefox will be shipping its products with a default setting of “3rd party cookies off” – essentially bringing Read More »

  
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New Facebook Exchange Features – How to Target People who BUY Products with Test Case

On April 10th, Facebook Studio’s news feed – Partner Categories – made a quiet announcement. Unless you’ve been waiting since the first whispers began

  
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Social Media + Holiday Shopping = One Really Happy Client!

We work with a variety of clients at Tech Guys, and we always love when they want us to share a success story. As any good marketer knows (and sometimes dreads) a holiday sale can bring in great business. But after the midst of reports from the big names about social’s seemingly poor performance over Read More »

  
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Google Website Optimizer: A Eulogy…

If you’re a user of Google’s excellent Website Optimizer (GWSO) tool, chances are you’ve already received a message notifying you that as of August 1st, our beloved GWSO shall be no more. This particular Tech Guy is taking it rather hard. That’s right, GWSO is being retired and…changed. Some might say upgraded. Time will tell. Read More »

  
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Why You ALWAYS Test Your Marketing Emails

Email marketing gives you an incredible opportunity to follow up with your prospects and customers to make them more offers (which in turn leads to more money). On your opt-in pages, you have the option of whether or not you want to ask for a prospect’s first name so you can personalize the emails. Opening Read More »

  
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Four Step Conversion Process

When it comes to creating a message that converts, it’s best to start simple, then expand as needed. Trying to jam 12 different things into a squeeze page will make it unreadable, so get the basics up first, then work outward from there. Here’s a simple 4 step process to crafting a message that leads Read More »

  
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