what is marketing? definition of marketing

How the real definition of “marketing” will make you more successful

It’s the first class of their senior year. I’m standing before the class of thirty-five Marketing majors, each 20 or 21 years old, at Tulane University and I ask a very simple question… Who can tell me the definition of marketing? The room wakes up and mumbles… It’s branding. It’s providing value to customers. It’s Read More »

  
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The Fall of Info Products

The Fall of Info Products

Ten years ago, in 2006, Jeff Walker released his cornerstone offering to the internet marketing community, Product Launch Formula. This killer, foundational training on taking a product to market online, was groundbreaking. Jeff was a first mover, a hell of an author and a visionary on what was to come. Jeff’s Product Launch Formula, or Read More »

  
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The 10 Misses and Musts of Product Marketing

Last year, product development genius Pam Hendrickson invited me to talk about online information product marketing. We chatted through the “10 Misses and Musts of Product Marketing,” where I was able to relive some of the war stories of past product launches. If you’ve ever been a part of a product launch, you know the Read More »

  
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4 Ways To Use AutoResponders To Create Customer Loyalty And Boost Profits

The key to boosting sales is… A) Find new customers to sell to… -OR- B) Sell more to existing customers. You’ll find it’s much easier to sell more to your existing customer base. The key is to create loyal customers who become your biggest fan and will gladly spend money with you over and over Read More »

  
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Is There Enough? [Me Me Me!]

Reader- this post was written a few days ago while it was fresh in my brain. I felt it important to note that. ——————- A few years ago I had the opportunity to meet Peter Diamandis the founder of the X-PRIZE Foundation for lunch. Through a couple connections I had weaseled my way into the Read More »

  
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Selling Yourself Online- Online Dating Edition

Hey – I’m Casey and I am one of the Project Managers behind Tech Guys. Let’s jump under the sheets so you can get to know me on a very personal level. Sometime in June, I uttered a phrase that systematically dissolved my relationship with a girlfriend of 2 years. After a few months of Read More »

  
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John Reese's Outsource Force Test- Part 1

In this video we are going to put John Reese to the test. We are combining two of his products, Outsource Force and Turnkey Affiliate Marketing to test if John’s pre-launch information for Outsource Force will help us find employees online for $2.00/hr. Check out the simple ODesk Job Description Here

  
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