THE ROBOT CORNER.
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General Tomfoolery – Tech Guys Team Meeting Announcement

Every week, I’m in charge of rallying the team to GoToMeeting to chat about the current happenings of the team. While the list I’ve seen in other companies is boring and something people get ready to do Sudoku for, I’ve taken a different approach. Here is an example of this week’s Itinerary: Bring your lollersk8s Read More »

To The Moon Alice! To The Moon!

A friend of mine sent me a link to a YouTube video where I witnessed the most spectacular powered activity…I just about pooped my pants with excitement wanting to know “WHERE CAN I FLY ONE!?”

Stay Classy Gogo

In the tech field whether you’re offering a customized software solution or access to the internet at 10,000 feet above the ground, what you’re actually selling is much more than a product.  You’re selling a service. Service as defined by dictionary.com is, “an act of helpful activity.” There can sometimes be discontinuity between the fact Read More »

When Good Plugins Go Bad!

Let’s face it, it happens to the best of us. Instead of bucking-up and doing a little extra work, we take a shortcut to save a few precious seconds and it comes back to hit us where the good Lord split us. I speak of course, of the inevitable WordPress plugin failure. Or more specifically, Read More »

Who are you talking to?

We’ve covered the seven conversations to have with people. Now you need to figure out exactly who you’re talking to.

7 Essential Conversations (Part 2)

In the last video, we covered the conversations you need to have with the people in your market to drive traffic to your website, build your list, deliver valuable content, and make the sale. Today’s video covers 3 more conversations that can generate additional revenue and establish yourself as a trusted authority in your marketplace.

7 Essential Conversations

Marketing isn’t rocket science.  All you really need to do is have a series of conversations with your ideal prospect. Video has made this easier than ever before.   Each conversation walks your prospect through your marketing funnel, turning strangers into visitors, subscribers, and repeat customers.    

Squealing Clients

I was just informed today of a situation that occurred with a client which went like this: I feel like such a groupie…

"In my day…"

If today has anything to prove to the masses of parents out there who have turned to their children for help setting up the household wireless router, it’s that even guys who get technology experience the occasional technical migraine.

Marketing Scumbaggery

As a marketer, your job is to compel people to take action, whether that is driving people to visit your webpage, opting-in for your list, or buying your products, you are always focused on action as the end goal of every part of your message. To make that happen, you have several tools of persuasion Read More »