THE ROBOT CORNER.
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Google Retargeting – Get Your Customers Back!

Just recently, Google released a time-saving shortcut for marketers, and it needs your attention. This entire process should take you between 5 to 30 minutes, depending on your familiarity with the AdWords interface, and has the potential of increasing your total conversions by upwards of 30%. It would be diligent to make this a priority Read More »

oDesk Scam Review Attack

Here at Tech Guys we occasionally need resources we don’t have. Or in some cases we need work done that is better suited for low skilled labor. Put another way- its hard to pay programmer wages for someone to sweep the floor. You can go out of business fast doing that. Awhile back we had Read More »

Dear J-Lo – Please stop calling…

As a marketer, one of the best things you can do to keep yourself generally aware of your area of expertise is to see what others are actually doing vs. what others are preaching to do. You can wrap that up in whatever kind of fancy talk you like, but what it really means is: Read More »

Why Google+ Will Still Be Around

You remember, back in the day, when everyone was all abuzz about Google+? The numbers kept growing higher and higher, people kept threatening to ditch Facebook for the pristine spartan designs and privacy offered by Circles… Then it all kind of lost steam, didn’t it? The way people talk about it now almost seems as Read More »

Pendulum – Marketing Changes on a Cycle?

Consider this: What if all marketing performance was based upon two predictable 40 year cycles of societal change and growth? Would you be able to always craft marketing messages that work? Always be able to stay ahead of the change? That’s what we’re going to talk about today. About a month ago I was at Read More »

Ray Kurzweil – The Future is Now

A few months back I had the opportunity to meet the man Bill Gates is cited as naming, “the best person I know at predicting the future of artificial intelligence.” I’m talking about Ray Kurzweil, the inventor, author, and futurist who has predicted a great many advances in science well before the rest of us Read More »

Anonymous hacks FBI computer, claims information on 12 million iPhone and iPad devices in the process.

Greetings, Internet! I thought I’d bring you some news from the dark side of the web today by filling you in on an apparent hack that was recently carried out by affiliates of Anonymous. “What was this special agent doing with information on 12 million iDevices?” The hack, performed by AntiSec, involved scouring an FBI Read More »

A Beginners Guide to Typography: There's More to Life Than Arial…

Let’s take a quick journey through one of the most dogmatic and unchallenged topics in the marketing world: typography. Or if you’re so inclined: font choosin’. Consider this part rant, part primer on fonts. For design nerds, there’s nothing better than a nice flame war about which fonts are best. It’s a frivolous exercise and Read More »

Location Independence: Coming to a Living Room Near You!

When I was 9 years old, my 3th grade teacher told our class that the jobs we would have someday probably didn’t even exist yet. That was back in 1994, when we tied up the house land line and endured a ritual of modem static to check our email. When a download rate of 5kb/sec Read More »

HACK ALL THE GIBS0NS!

We take it for granted that our information is secure online. Our email, bank account, credit cards, social media; we don’t really give much thought to how one security breach could bring you down. Down like a Gibson. Turns out, we should probably be giving our security a lot more thought. SRSLY. Last week it Read More »