THE ROBOT CORNER. they call it a blog, on the internets...

Google Website Optimizer: A Eulogy…

If you’re a user of Google’s excellent Website Optimizer (GWSO) tool, chances are you’ve already received a message notifying you that as of August 1st, our beloved GWSO shall be no more. This particular Tech Guy is taking it rather hard. That’s right, GWSO is being retired and…changed. Some might say upgraded. Time will tell. Read More »

  
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Why You ALWAYS Test Your Marketing Emails

Email marketing gives you an incredible opportunity to follow up with your prospects and customers to make them more offers (which in turn leads to more money). On your opt-in pages, you have the option of whether or not you want to ask for a prospect’s first name so you can personalize the emails. Opening Read More »

  
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Writing Headlines

One of the most critical elements of successful copywriting is the headline. In fact, despite the fact that it’s only a few words, it can have the biggest impact on the success (or failure) of your marketing efforts. There’s two ways to write headlines. The first is to brew a pot of coffee and sit Read More »

  
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How It’s Made: Video

Video is a critical part of any marketing strategy. The good news is that it’s easier to make high quality videos than ever before, even on a basic computer. In addition to software you can get for free (or at least a free 30 day trial) all you need is a headset microphone and you’re Read More »

  
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Tech Guys in Computerworld!

The Robot is in an exciting mood this afternoon after it scoured the interwebs and found it being mentioned in an excellent article by Logan Kugler on the front-page of Computerworld! Very happy indeed. The Robot would like to send along happy whirring sounds and a few alarm chimes of gratitude… The article is definitely Read More »

  
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Untangle Your Tech Mess: Start with the Basics

When putting up a website, start with the minimum and build up, rather than trying to add in dozens of different things. Here’s a simple “Tech Guys Blueprint” for getting your technology started right. First, you need a domain and hosting. You can get a domain for about $12 a year, and hosting for another Read More »

  
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Why Technology is Killing Your Business

As Tech Guys, we have to walk a fine line between using new and “fancy” technology to improve marketing and conversion, and keeping things simple. Technology has the amazing ability to take any idea to market… or bring even the best business concepts to a screeching halt. Technology may be killing your business by: Being Read More »

  
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7 Steps to A Killer Youtube Video

Youtube is one of the most popular sites in the world, and is growing at a rate of 60 hours of video every minute of ever day. That’s one hour of video being uploaded to YouTube every second. Not only that, but Google shows video results on the first page of their results, making video Read More »

  
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Why You NEED To Use Video In Your Marketing

Video has completely revolutionized the way marketing is done online. The evidence is all around you. Look at any high level marketer and you’ll see that they rely on video for every step of their sales process. From driving traffic, to building a subscriber list, delivering valuable content, and making the sale. In fact, the Read More »

  
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Four Step Conversion Process

When it comes to creating a message that converts, it’s best to start simple, then expand as needed. Trying to jam 12 different things into a squeeze page will make it unreadable, so get the basics up first, then work outward from there. Here’s a simple 4 step process to crafting a message that leads Read More »

  
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