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The Fall of Info Products

The Fall of Info Products

Ten years ago, in 2006, Jeff Walker released his cornerstone offering to the internet marketing community, Product Launch Formula. This killer, foundational training on taking a product to market online, was groundbreaking. Jeff was a first mover, a hell of an author and a visionary on what was to come. Jeff’s Product Launch Formula, or Read More »

  
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The 10 Misses and Musts of Product Marketing

Last year, product development genius Pam Hendrickson invited me to talk about online information product marketing. We chatted through the “10 Misses and Musts of Product Marketing,” where I was able to relive some of the war stories of past product launches. If you’ve ever been a part of a product launch, you know the Read More »

  
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Personality Profile tool

Understanding Team Dynamics and the Personality Profile Card tool

Summary: Have your team each do their Unique Ability from Strategic Coach. Then, create a Personality Profile Card for everyone (free tool we created) so you don’t forget. Use the Personality Profile Cards to ensure you’re tasking the right person, rewarding them in a way they receive it, and keep all the important information in Read More »

  
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$504k from 2 emails; here's how to win at email marketing

$504k from 154 person list (how-to)

154 people x 2 emails = $504,000.00 in sales. That’s the formula I want to talk about today – how we at Tech Guys generated over a half of a million dollars in sales with two stupid-simple emails for one of our clients… Before I get into the mechanics of the emails I sent, let’s Read More »

  
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One Site to Rule Them All: Embracing Mobile Responsive Website and Application Design

There was a time when building a website meant first defining your canvas. What did the latest browser stats tell you about your visitors. Were low resolution monitors being sufficiently crowded out by those wiley, seductive widescreen monitors? In the bad old days, we would make the decision—usually arbitrarily as the web browser stats are Read More »

  
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Slaying the Hydra: Stop Project Drag and Reduce Future Tech Costs

Stop me when this starts to sound familiar: You call your tech team with a few simple website changes. It couldn’t possibly take longer than an hour to complete right? The next day you get the dreaded response: “Yeah, that’s going to take us about 8-10+ hours to implement AND we’re going to have to Read More »

  
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Backup your WordPress Website

Over the past few weeks, three of our clients have found themselves on the wrong end of an SQL injection attack. Their websites have been hijacked, with content being removed and the site defaced and traffic is being redirected to bogus offers in an attempt to steal PageRank. A common thread between two of them Read More »

  
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The Ethical Bribe: Are you losing sales by not capturing your prospect’s data?

If I were to ask you to peg a value to giving out your personal email address to a stranger, you might say you’d need a stack of ten greenbacks to give it out. Then again, you might freely give out your “burner” email address, where you have a collection of spam and non-important emails. Read More »

  
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More or less? What should you pay for tech and marketing services?

Why is it that you can talk to 10 competing companies, explain your needs, and receive 10 totally different price quotes? Are you being taken advantage of or is there really something to be said about these varying prices? As an Account Executive here at Tech Guys Who Get Marketing, it’s something I deal with Read More »

  
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Men’s Life and Health’s Misleading Affiliate Garbage — Selling Elite Test 360 and Ripped Muscle X

The intention of this blog post is to show the scummy tactics that marketers use, and to educate those reading on how to be a more savvy shopper online. In March of 2012, I wrote a similar article regarding a marketer stealing Rachael Ray’s name and photo, and “endorsing” Max Colon Cleanse. Here’s another person Read More »

  
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