THE ROBOT CORNER.
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Storytelling in Marketing

Using Storytelling to Increase Sales

All humans find it impossible to look away from a certain type of story — the story of the hero. That’s because we are hard wired for it. In 1949, mythologist Joseph Campbell published a mighty tome entitled “The Hero with A Thousand Faces”, showing that cultures around the world, throughout recorded history, have felt Read More »

Sales Forecasting Secrets

Here’s what to tell your salespeople when they want “the good leads”…

If you’ve got a sales team or a salesperson, you’ve probably heard them complain that they need better leads. That they want more leads. Here’s the harsh reality: Any lackluster salesperson can close a highly qualified, hot lead. But a really good salesperson? They can nurture the relationship of a cold prospect and convert them Read More »

Marketing & Tech Insider Webinar: Product Launches, Machine Learning and the Dollar Shave Club

Howdy! On August 2nd, 2016, our CEO Mike Cline and I hosted a webinar on three big topics: Product Launches, Machine Learning and the recent $1B acquisition of the Dollar Shave Club by Unilever. Watch the 55-min webinar below. I’ve also had it transcribed if you’re more of a reader than a watcher. In this Read More »

Hiring Millennials

The Secret to Hiring Millennials

I want to break down the whole notion that Millennials are hard to hire. I’ve heard it dozens of times… things like: Millennials don’t respect authority Millennials don’t understand hard work Millennials are entitled In March, I spoke to a Board of Directors at a large bank who wanted to learn the trick to hiring Read More »

do i need a new website?

Here’s why you DON’T need a new website…

I was prepping for a talk with a prospect today, and something about their requirements got me thinking. This is what they thought they needed from me: > Rebuild our website > Swap out the current shopping cart with a new tool > Integrate a fancy email autoresponder tool What did this laundry list of Read More »

what is marketing? definition of marketing

How the real definition of “marketing” will make you more successful

It’s the first class of their senior year. I’m standing before the class of thirty-five Marketing majors, each 20 or 21 years old, at Tulane University and I ask a very simple question… Who can tell me the definition of marketing? The room wakes up and mumbles… It’s branding. It’s providing value to customers. It’s Read More »

The Fall of Info Products

The Fall of Info Products

Ten years ago, in 2006, Jeff Walker released his cornerstone offering to the internet marketing community, Product Launch Formula. This killer, foundational training on taking a product to market online, was groundbreaking. Jeff was a first mover, a hell of an author and a visionary on what was to come. Jeff’s Product Launch Formula, or Read More »

The 10 Misses and Musts of Product Marketing

Last year, product development genius Pam Hendrickson invited me to talk about online information product marketing. We chatted through the “10 Misses and Musts of Product Marketing,” where I was able to relive some of the war stories of past product launches. If you’ve ever been a part of a product launch, you know the Read More »

Personality Profile tool

Understanding Team Dynamics and the Personality Profile Card tool

Summary: Have your team each do their Unique Ability from Strategic Coach. Then, create a Personality Profile Card for everyone (free tool we created) so you don’t forget. Use the Personality Profile Cards to ensure you’re tasking the right person, rewarding them in a way they receive it, and keep all the important information in Read More »

$504k from 2 emails; here's how to win at email marketing

$504k from 154 person list (how-to)

154 people x 2 emails = $504,000.00 in sales. That’s the formula I want to talk about today – how we at Tech Guys generated over a half of a million dollars in sales with two stupid-simple emails for one of our clients… Before I get into the mechanics of the emails I sent, let’s Read More »