THE ROBOT CORNER. they call it a blog, on the internets...

Backup your WordPress Website

Over the past few weeks, three of our clients have found themselves on the wrong end of an SQL injection attack. Their websites have been hijacked, with content being removed and the site defaced and traffic is being redirected to bogus offers in an attempt to steal PageRank. A common thread between two of them Read More »

  
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The Ethical Bribe: Are you losing sales by not capturing your prospect’s data?

If I were to ask you to peg a value to giving out your personal email address to a stranger, you might say you’d need a stack of ten greenbacks to give it out. Then again, you might freely give out your “burner” email address, where you have a collection of spam and non-important emails. Read More »

  
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More or less? What should you pay for tech and marketing services?

Why is it that you can talk to 10 competing companies, explain your needs, and receive 10 totally different price quotes? Are you being taken advantage of or is there really something to be said about these varying prices? As an Account Executive here at Tech Guys Who Get Marketing, it’s something I deal with Read More »

  
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Men’s Life and Health’s Misleading Affiliate Garbage — Selling Elite Test 360 and Ripped Muscle X

The intention of this blog post is to show the scummy tactics that marketers use, and to educate those reading on how to be a more savvy shopper online. In March of 2012, I wrote a similar article regarding a marketer stealing Rachael Ray’s name and photo, and “endorsing” Max Colon Cleanse. Here’s another person Read More »

  
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Can marketers have too much information about their prospects?

Over the past year, privacy concerns have received an abundance of press. Whether it’s Facebook’s not-exactly-foolproof privacy settings showing your personal shenanigans to your future employer, or Google deciding to use your product feedback history to enhance ads to your friends and family, we’ve all heard horror stories about online privacy. The internet has made Read More »

  
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The Dreaded Scope Creep — Trying to Avoid the Inevitable

Business owners pay for it. Project Managers get headaches over it. And developers say “I told you so” when it happens. Scope creep. I define it as pretty much any extra work that is required beyond the original estimates to complete a project. It reaches us all in the software development world, and not in Read More »

  
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Marketing Analysis: Simple Steps to Help You Compete in Today’s Online Marketplace

The first place to look for ideas might actually be your competitor. There are many tools out there you can use to determine your competition’s marketing strategy. These tools can help you figure out where their traffic is coming from, how they are getting it and how are they engaging their audience. You can even Read More »

  
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Stopping Spam Leads with Salesforce Web-to-Lead Form

If you use the Salesforce native Web-to-Lead form for capturing prospects questions, inquiries, or stories, you might have found that your incoming leads are 99% spam. We use the Web-to-Lead form on our site to start the marketing automation process, and a year ago, it was more of a headache than a solution. Internally, we Read More »

  
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Cross Channel Marketing – Clearing the Fog…

Cross Channel Marketing When it comes to marketing, the point is always to acquire and retain a customer. That’s what Peter Drucker taught us, and that’s what I believe. Back 15 years ago when I first played on Prodigy, a single email was all it took to pique my interest about a specific product or Read More »

  
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Mobile Technology, Techno Music and Green In Your Pocket

Every November since 2002, Salesforce.com has put on its infamous DreamForce event where it releases new technology and showcases cutting edge applications of its technology. In fact, some of these methods are really cool. Not just your standard, “oh wow a new gadget cool,” but the, “this could make or save me 7 figures if Read More »

  
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