THE ROBOT CORNER. they call it a blog, on the internets...

Skill Based Routing and Other Call Center Secrets Applicable to your Business

At this point, you’ve implemented the proper technology; an intense marketing strategy; a supreme ad campaign and you’re ready to see the cash flow in. Unfortunately, it’s not quite that easy most of the time. One key element often missed in a proper strategy for optimal success is proper technology, reporting, and training for your Read More »

  
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What is a Chief Marketing Technologist? And…do you need one?

What is a Chief Marketing Technologist? The position of CMT is a new executive level position that has been tossed around the blogosphere for a number of years. Many big companies have yet to fully understand the value of the position, primarily due to the lack of understanding exponentially changing information technologies- of which marketing Read More »

  
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Google Analytics: The Dreaded "(not provided)" and How To Get Around the New Changes

Look at the graph above. See that orange line that starts somewhere near 5-10% of the total traffic and grows to almost 100% as of today? If you’re a marketer, this is a VERY important thing to take note of. Google has openly come out to say that they are obfuscating and encrypting data coming Read More »

  
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Marketing Maps: Your guide to creating and executing a successful marketing campaign

Maps are a beautiful thing. Literally. People collect maps. Libraries brag about how many maps they have. Maps illustrate where we’ve been; where we’re going—and sometimes—where treasure is buried! It’s the buried treasure part we want to focus on today. What is a Marketing Map? Most business have no idea how potential customers use their Read More »

  
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Graph Search — Ensuring Your Business Is Setup For Social Media Success

Facebook’s Graph Search has been rolled out to most users by now, and if you don’t know what that means and you own a Business Page, you probably need to take a second look at your settings to make sure you’re up to date and ready to take advantage of these exciting new features. What Read More »

  
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Facebook's News Feed Changes — What You Need to Know

Story Bump gives you a second chance to be interesting. Why is that important? Read below.   Facebook has generally adhered to a chronological listing of your friends and pages – there was always some amount of shifting, but with Story Bump, they take their algorithm a bit further.   While you may make a Read More »

  
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New Gmail Tabs — Learn How to Take Back Your Inbox!

Few things are quite as frustrating as when certain big-name companies change their systems and inadvertently destroy your productivity. I mean seriously…every time Facebook rolls out a new timeline design I find it infinitely more difficult to stalk the proper people in the way that I’m most comfortable. Give us a break developers! Enter Google. Read More »

  
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A World Without Cookies? It’s coming sooner than you think…

Ah, cookies – you either know them as a delicious treat often sprinkled with chocolate, or your livelihood just might depend on them, even if you’re not Tollhouse or those Keebler Elf dudes. It’s recently been announced that Firefox will be shipping its products with a default setting of “3rd party cookies off” – essentially bringing Read More »

  
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Kicking For Science! — The Path to Crowdfunding Success…

About a year ago we started working on a unique challenge: how can we help Planetary Resources crowdfund a million dollars to build and launch a publicly-controlled, orbiting space telescope?

  
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Paperless Dream — Using Technology to Make Your Company More Efficient and Greener At the Same Time

One of our clients manages a large customer base with the occasional request for a refund. When a customer requests a refund, an employee fills out a paper form and submits it to their manager, who then either approves the refund, declines the refund, or returns the paper form for more information. If the manager Read More »

  
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